5 F&B Brand Collaborations in China Tell One Story: Limited Editions Have Unlimited Possibilities
Whether looking at marketing, branding, sales via e-commerce or traditional retail, the same thread is sewn throughout; what works in China wouldn’t work in the West. The most popular viral-prompting (the good kind) campaigns and successes were made possible by starting from the Chinese ground
Friday photos: Philips
Browsing the web and we came across the photos we have shot for Philips Europe a few years ago, fun shoot, good to see them in the wild :)
Why Fast Food Brands in China Must Understand Local Customers’ Terms & Conditions
A quick search for F&B trends in China might pop up a bunch of articles that espouse similar themes – trendy trends, if you will. A rise in meat-free, plant-based, low-sugar, eco-conscious green goodness are the latest ones. While there is a certainly a rise
Why 5-star hotels in China must innovate their F&B for new millennial tastes
In first-tier cities around China, a weekend brunch has long been a staple of high-end living. Few cities around the world do brunch quite like Shanghai. It’s not just the quantity and quality of options, but something to do with the ‘sin city’ nature of
How a Chinese Delivery App Disrupted Hotel Dining
In years gone by, staying at a hotel in China meant that you’d become an expert on ‘the hotel burger’. Ditto nasi goreng, beef noodle soup, chicken tikka masala and their version of margherita pizza – one which usually featured cardboard-quality bread, alleged cheese and
China F&B News Round-up, November 2019
Here's your November news
Is fine dining dead? China’s Gen Z eaters think so – it’s all about ‘casual upscale’ sharing plates and Instagramable food now
Wealthy Chinese diners are no longer sold on foie gras, truffles and celebrity chefs – social vibes and Instagramable food are the new ‘casual upscale’ vogue for millennials and Gen Z Has China’s Gen Z turned its back on fine dining after years travelling the world
Friday Photos: Valpasso
Those in the know visit Valpasso for its level of sophisticated chill, its blend of artisanal meets affordable, and for its qualities of being a nice nook for nibbles, a corner for cocktails and having a penchant for Prosecco. The visual content for Valpasso needs to
Friday Foodie: Rachel Gouk
Content Creator, Food Critic, F&B Consultant, and Tastemaker Rachel Gouk is a notable figure in the food and beverage industry in Shanghai, China. Originally from Kuala Lumpur, Malaysia, Rachel has been working in the media industry across Chinese, English, and cross-cultural platforms in Shanghai since
Can Impossible Foods Do More Than Ride a Green Wave?
The trends have been well-documented: Healthy lifestyle is a big thing in modern China, people care about the planet, and more and more are going onto a meat-free diet. The government is advocating all of this, which means that in the mainland it will become