Cai Feng Xiao Guan is an IHG branded Chinese restaurant concept. A mid scale restaurant operating in Crowne Plaza Hotels in Greater China. We were asked to revitalise the brand to provide a dynamic, modern contemporary feel.
With a brand overhaul, we were tasked with providing a turnkey solution to include all brand assets for operations in all outlets. We addressed the logo, visual identity, merchandising, packaging and collaterals for the restaurant.
New identity has now been rolled out into all existing restaurants and will from the basis for all subsequent restaurant openings.