With a heritage building on 18 Maoming Lu in Shanghai being transformed into a light, modern western restaurant, contemporary and hip with sharing food plates, we were tasked to provide overall branding and naming of the establishment.

Our recommendation was a colourful palette reflecting the boldness of the restaurant interior and vibrancy of the food. We designed a turnkey solution to include all brand assets including communication guidelines, operational elements such as menu, stationary, collaterals as well as packaging and photography.