Space Cycle is a dynamic modern fitness chain with branches in Taipei, Beijing and Shanghai. We were tasked with renaming Space Cycle to increase the opportunity to extend to different exercise modalities.

After a rigorous competitive and consumer research, we embarked on a full brand audit to explore all areas of brand communications. Having re-designed the logo and visual identity we were further tasked to extend the visual branding identity to include merchandising, advertising, Interior graphics and signs. All culminating in a comprehensive brand manual for global usage for marketing teams.