5 F&B Brand Collaborations in China Tell One Story: Limited Editions Have Unlimited Possibilities
Whether looking at marketing, branding, sales via e-commerce or traditional retail, the same thread is sewn throughout; what works in China wouldn’t work in the West. The most popular viral-prompting (the good kind) campaigns and successes were made possible by starting from the Chinese ground
Three Smart Examples of Lifestyle Crossovers that Bring a Brand to Life
Crossing over from products and services into experiences is done well by a few top luxury brands worldwide. While some in China have been hit and miss, there are a clutch that stand out from the crowd and achieve that golden goal of transmogrifying from