5 F&B Brand Collaborations in China Tell One Story: Limited Editions Have Unlimited Possibilities
Whether looking at marketing, branding, sales via e-commerce or traditional retail, the same thread is sewn throughout; what works in China wouldn’t work in the West. The most popular viral-prompting (the good kind) campaigns and successes were made possible by starting from the Chinese ground
Why Fast Food Brands in China Must Understand Local Customers’ Terms & Conditions
A quick search for F&B trends in China might pop up a bunch of articles that espouse similar themes – trendy trends, if you will. A rise in meat-free, plant-based, low-sugar, eco-conscious green goodness are the latest ones. While there is a certainly a rise
Why 5-star hotels in China must innovate their F&B for new millennial tastes
In first-tier cities around China, a weekend brunch has long been a staple of high-end living. Few cities around the world do brunch quite like Shanghai. It’s not just the quantity and quality of options, but something to do with the ‘sin city’ nature of
Can Impossible Foods Do More Than Ride a Green Wave?
The trends have been well-documented: Healthy lifestyle is a big thing in modern China, people care about the planet, and more and more are going onto a meat-free diet. The government is advocating all of this, which means that in the mainland it will become